Podcast Initiatives in the Arab World
The interest in podcasts in the Arab world has grown in the recently, as a new form of digital storytelling, and the public's demand for it has increased. Therefore, this field study came to recognize the reality of this new form of media publishing, and to see the most prominent podcast initiatives that provide professional journalism, creative content, viable media initiatives, and the extent of financial sustainability, in light of a major economic crisis hitting the traditional media sector in the Arab world.
The study sheds light on a number of topics that revolve around podcasts: founders of podcast initiatives, the type of journalism presented, the audience of Arab podcasts, business models (funding) adopted in the initiatives, issues covered, success stories, challenges they face, and recognition of the extent of interest in podcasts, in media faculties in the Arab world as a new form of digital media.
The study analyzed models of podcast platforms in the Arab world that provide professional content. It also presented the conditions of its inception, its structure and the difficulties it faces, in addition to the economic model it adopts for its continuity.
To check the study in EN version:
To check the study in ARA version: