Maharat Foundation, in collaboration with TBWA\RAAD Dubai, won the Silver award in the Print and Publishing category out of 42 entries at the Dubai Lynx 2025 for the deeply moving campaign, "Their Final Shot."

This accolade marks not only a significant achievement for Maharat Foundation but also serves as a solemn tribute to the brave journalists who paid the ultimate price while bearing witness to war. Their courage, dedication, and final moments were honored through this campaign, reminding the world of the cost of truth-telling in times of conflict. It is a reminder that their cause endures—that truth must be protected, and that the impunity surrounding attacks on journalists must come to an end. Through powerful storytelling, the recognition underscores Maharat’s unwavering commitment to defending press freedom and calling for the protection of media professionals everywhere.

The Dubai Lynx is the premier festival and awards program celebrating creative excellence in advertising and communications across the Middle East and North Africa (MENA) region. It recognizes outstanding work in categories such as film, print, digital, PR, and branded content, judged by leading industry experts.

“Their Final Shot” Campaign Brief:

Context

The recent events of the war in the Middle East have left entire cities in ruins with thousands of innocent lives lost, yet Western media downplays the scale of destruction.

Stories are ignored and headlines are softened, allowing war crimes to go unchecked and the voices of the victims to fade into silence. 

Insight 

War journalists refuse to look away risking everything so the world knows the truth.

Yet, in a war where even telling the story is a threat, Journalists don’t make it out, and their final shots are buried with them.

Idea

“Their Final Shot” is a tribute to the fearless journalists who lost their lives in pursuit of the truth.

We gathered their final footage from the Israeli airstrikes on Lebanon and transformed them into a powerful campaign, immortalizing their last moments as undeniable proof of what really happened.

For the truth must never be silenced by any blast.

The campaign featured 4 final shots taken by journalists Issam Abdallah, Rabih Al-Maamari & Farah Omar, Mohamed Reda & Ghassan Najjar and Wissam Qassim, who were killed during the Israeli war on Lebanon.

You can check the campaign on Maharat Foundation’s social media pages: Instagram, Facebook and X Platform

For more details on the "Their Final Shot" campaign and its impact, visit the official Dubai Lynx entry page.