This manual created by Maharat Foundation presents best practices for achieving media viability in the MENA (Middle East and North Africa) region. Drawing on the experiences of seven alternative media platforms and insights from media viability experts, it offers practical guidance to alternative media platforms and other stakeholders working on media viability, aiming to enhance financial sustainability while safeguarding editorial independence and journalistic quality.

The manual also acknowledges the importance of media viability in preserving a free and independent press and ensuring access to information, which is essential for holding power accountable and fostering democratic dialogue.

In addition, the manual highlights the importance of context-specific best practices, focusing on the unique challenges faced by alternative media in the MENA region, such as restrictive legal frameworks, media capture, economic challenges, and political pressures. These challenges are further compounded by global threats to media viability, including the growing concentration of advertising revenue and the impact of social media algorithms.

Key media viability areas covered include: Business Models: Monetization and Financial Sustainability; Editorial Policies; Marketing and Audience Engagement; and Partnerships. The manual discusses how alternative media platforms can leverage innovative business models, diversify revenue streams, implement clear editorial policies, and foster audience engagement to build resilience in an increasingly challenging environment. Additionally, it explores the crucial role that partnerships play in strengthening media viability while ensuring content credibility and trust.

By offering these insights and best practices, this manual provides alternative media platforms in the MENA region with the tools necessary to build a sustainable and resilient media ecosystem, ensuring that quality journalism continues to serve the public interest and uphold democratic values.

Read the full manual: 

Media Viability Best Practices in The MENA Region